Editing and Writing for the Web

In-company course:

> £995+VAT for up to 10 delegates on a one-day in-company course

Effective online text has to communicate quickly and clearly, and make best use of the capabilities and constraints of the medium.

This course will help you structure your web material, refine your words and make best use of images.

You will be given simple techniques and tips to make your web text more effective and get your message across to your readership.

Anyone who has to write or edit text for web use.

How do people use the web?
- Finding or reading
- How do they read?
- What makes an effective web page?
Structure
- Ways of structuring a page
Signposts
- Effective titles
- The all-important lead paragraph
- Other signposts
Search engines and how you can improve your listing
- Search engines and index pages
- Titles and keywords
- Hidden information
Style and language
- Using paragraphs
- Language style
- Writing tips and common problems
- How short is short?
- Writing for different purposes
Using hyperlinks
Use of images
Accessibility issues
Repurposing existing text for the web

Make your provisional booking using the form below. Once we receive your booking, we will be in touch with details of how to proceed.