Editing and Writing for the Web

Scheduled course:

> £195+VAT per delegate

> London

> 28 Sep 2010

In-company course:

> £995+VAT for up to 10 delegates on a one-day in-company course

Email details of this event
to a friend or colleague

Course outline

Effective online text has to communicate quickly and clearly, and make best use of the capabilities and constraints of the medium.

This course will help you structure your web material, refine your words and make best use of images.

You will be given simple techniques and tips to make your web text more effective and get your message across to your readership.

Who is it for?

Anyone who has to write or edit text for web use.

Programme

How do people use the web?
- Finding or reading
- How do they read?
- What makes an effective web page?
Structure
- Ways of structuring a page
Signposts
- Effective titles
- The all-important lead paragraph
- Other signposts
Search engines and how you can improve your listing
- Search engines and index pages
- Titles and keywords
- Hidden information
Style and language
- Using paragraphs
- Language style
- Writing tips and common problems
- How short is short?
- Writing for different purposes
Using hyperlinks
Use of images
Accessibility issues
Repurposing existing text for the web

Make your provisional booking using the form below. Once we receive your booking, we will be in touch with details of how to proceed.

You can either book on a scheduled course (next date: 28 Sep 2010, to be held at our premises in London) or book an in-company course (which can be held at either our premises or yours).

Provisionally book by completing the following form. Compulsory fields are marked with a *:

What is a provisional booking?

Editing and Writing for the Web

*1. Name:

2. Company:

*3. Email:

4. Phone:

5. Address:

6. Any questions you'd like to ask about the course:

7. Promotion code (if any):

Complete sections 8 to 10 if you are booking on a scheduled course. Complete sections 11 and 12 only if you are booking an in-company course.

8. Please select a date (if you are booking on one of our scheduled courses):

9. Number of places you wish to book:

10. SYP membership no. (if applicable – members of the Society of Young Publishers get 20% off scheduled short courses):

11. Enter your preferred date(s) (only if you are booking an in-company course):

12. Likely number of delegates (you will be able to change this at any time - this is just to give us an idea of what is required):

Information you submit is in accordance with our privacy policy