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Writing and Editing Newsletters

Course outline

Whether published on behalf of a business, charity or public sector organisation, a newsletter can be a powerful communication tool. But are you using yours to its full potential? This tailored course gives you the skills you need to create effective newsletters. Our tutor will show you how to write and edit each issue so it connects with your readers and gets the responses you want from them. He will take you through the entire production process from planning editorial content, to writing and editing it, overseeing design, and managing and promoting your newsletter.

Who is it for?

This course is ideal for newsletter editors, freelance journalists, copywriters, PR professionals, HR practitioners, internal communications specialists and members of corporate or marketing communications teams, as well as anyone aiming to launch a newsletter or breathe new life into an existing one.

Programme

• First steps
  • Identifying the aims of your newsletter
  • Understanding your readers
  • Establishing editorial policy and house style
• Planning and preparation
  • Looking for ways to add reader value
  • Identifying suitable stories
  • Maintaining the right balance
  • Conducting interviews and research
• Writing and editing
  • Understanding news and feature article formats
  • Observing the principles of good journalism
  • Creating strong headlines and opening paragraphs
  • Making every word count
  • Structuring stories for readability and impact
  • Avoiding classic errors made by newsletter writers
• Design and layout
  • Giving your newsletter a strong visual identity
  • Making effective use of typography
  • Using design and layout to boost readability
  • Making good use of illustrations and photographs
• Managing the publication
  • Responding to reader comments
  • Liaising with key suppliers
  • Overseeing distribution
  • Promoting your newsletter

This course is led by Bev Legge.

Make your provisional booking using the form below. Once we receive your booking, we will be in touch with details of how to proceed.

Provisionally book by completing the following form (compulsory fields are marked with a *):

Writing and Editing Newsletters

*Name:

Company:

*Email:

Phone:

Address:

*Likely number of delegates (you will be able to change this at any time - this is just to give us an idea of what is required):

4 5 6 7 8 9 10

Preferred dates:

Any questions you'd like to ask about the course:

Promotion code (if any):

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