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Writing Feature Articles

Course outline

Packed with practical tips, this tailored course shows you how to create well crafted, professional articles suitable for newspapers, magazines and journals, as well as newsletters and ezines. Using article reviews, coaching sessions and skill-building exercises, our tutor will show you how sound journalistic principles can be applied to every aspect of your article writing. If you are interested in writing for online media, he will also teach you how to optimise your articles for the search engines.

Who is it for?

Staff or freelance journalists, PR professionals, members of corporate communications or marketing communications teams, and anyone looking to raise their profile or promote their services by writing articles for specialist publications.

Programme

• What makes an effective article?
• Before you write your article
  • Understanding your reader
  • Identifying suitable stories
  • Tailoring your approach for different publications
  • Interviewing and research
• Maintaining reader interest
  • Injecting life into less than inspiring topics
  • Rewarding your readers
  • Editing your words for readability
• Writing your article
  • Creating strong opening paragraphs
  • Adopting a professional, journalistic voice
  • Handling quotes effectively
  • Avoiding common article writing mistakes
  • Ending on the right note
• Selling your article
• Writing articles for the internet

This course is led by Bev Legge.

Make your provisional booking using the form below. Once we receive your booking, we will be in touch with details of how to proceed.

Provisionally book by completing the following form (compulsory fields are marked with a *):

Writing Feature Articles

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*Likely number of delegates (you will be able to change this at any time - this is just to give us an idea of what is required):

4 5 6 7 8 9 10

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